Tag: Book Brush

Social media and the Independent Author

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Follow me on all my social media accounts to get up-to-date information on my books and events!

Social media is the buzzword that will make or break an independent author. I know that sounds like a stretch but follow me here. I don’t have a marketing department. I don’t have a social media intern. I can’t afford them or a PR manager. I do all of it myself. I create the content, post or schedule it, and respond to replies or comments. It adds daily hours to my already busy work schedule of juggling my regular job with my writing.

Social media is not a guarantee of sales or new readers, but for an independent author, its the most manageable. It’s free (mostly) and it is accessible worldwide. You can connect with other authors, publishers, literary agents, and most importantly, readers. You’re creating a brand for yourself in both your books and the way you advertise everything from the books themselves to events you will be attending.

I designed this on Book Brush!

There are a few tricks to this juggling act to help minimize the time spent on social media. First is creating content. I use Book Brush as my content creator. It makes it easy to either auto-generate an image or video or use my own creativity. They have different plans, depending on your price range, but it is easy to use and quite supportive of independent authors.

As for scheduling, I have used a few different FREE services before but they changed from a free service to a PAID service and was way too expensive. I currently use Constant Contact to schedule my social media posts. It allows me to vary my content, depending on the social media site, and stores my artwork in case I want to reuse it. It’s the cheapest of the social media scheduling services I have found.

DON’T try to spread yourself out over every social media site imaginable. You don’t want to overtax your brand and spread yourself thin. Stick to ones you might already have a personal account on and spread out from there, but keep your author account as BUSINESS, and your personal social media separate. You don’t want to let anyone outside your family and friends into that world.

Lastly, a word of advice. DON’T TALK POLITICS, RELIGION OR SPORTS ON YOUR AUTHOR SOCIAL MEDIA. These areas are too divisive in today’s frenzied climate. Readers come from all walks of life, the right and the left, or from many different faiths. You will alienate readers by putting yourself out there like that. I know, you might think that Donald Trump is Hitler or PETA stands for People Eating Tasty Animals or Football is no different from Soccer, but it will get you in trouble. Stop, just stop, and worry about the politics of Mordor above anything else.

This is the hardest part of being an independent author. Self-marketing is putting yourself out there, and you have to put aside the fear. Unless you have access to a top-notch marketing firm, you need to do it yourself, but avoid the email and social scams trying to lure you into promises of sales and followers. Nothing is guaranteed.

Check out Buy My Books to pick out your next binge read!

Mark Piggott is an award-winning independent author of several fantasy/steampunk novels and short stories. A 23-year U.S. Navy veteran, his stories will take you from the shores of eternal Avalon to a dystopian steampunk future and other fantastic worlds as he weaves through a myriad of flights of fancy in his tales.

The Forever Avalon fantasy book series—including Forever Avalon, The Dark Tides, and The Outlander War—are available online at Amazon and other booksellers. His fantasy steampunk novel, The Last Magus: A Clockwork Heart, is available through Lulu and other booksellers.

Cross over The River of Souls in a fantasy novella, take flight in the steampunk historical fiction, Corsair and the Sky Pirates, and the saga continues in The Last Magus: Dragonfire and Steel from Curious Corvid Publishing. His first YA fantasy, Gwen Iver and Pendragon’s Puzzle, and The Prometheus Engine: Book Four of the Forever Avalon Series are coming soon from Curious Corvid. Stay tuned for new fantastic stories from the imagination of Mark Piggott.

Writers beware! Social media will not let you write!

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It’s safe to say that, in this world of perpetual quarantine, we have become a society “social media” parasites. We are living vicariously through our Twitter, Facebook, Instagram. Twitch, Zoom, and more. It is the only way we are communicating, coming together, and sharing ideas.

For writers, especially independent authors like me, social media is our bread and butter when it comes to marketing. I work at least 20 hours a week on social media, between designing posts and imagery to scheduling them, responding to queries, etc. When you’re working a full time job, that doesn’t leave a lot of time for eating, sleeping, or writing for that matter.

Plus, there is the draw, the allure, of social media. Between crazy cat videos, cute puppy videos, TikTok girls, creative artwork, and inspirational quotes, there is a constant draw into the world of social media. It’s part of the constant distraction of the internet, the kryptonite of authors. We want to sit and write, but the flow is interrupted. 

“If your content isn’t driving conversation, you’re doing it wrong.” –Dan Roth, LinkedIn’s executive editor

Social media is a necessary tool for today’s authors. Through it, you can collaborate with other authors, find new readers, and promote your latest novel. It’s how we “IndieAuthors” find our niche in the book world. It’s the cheapest form of marketing an author can do. I can design a post and then use that same post for Facebook or Instagram as an ad. It’s an easy way to carry over from one form of advertising to another.  I can spend $100 a month in Facebook and Instagram ads that reaches nearly 30,000 people. That’s money well spent, but only if it turns into books purchased or downloaded.

“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage, real-life MadMen inspiration

The other problem is that there are so many “one-off” author support sites for independent authors like me. I belong to a couple of different sites, allauthor.com and bookbrush.com, that I pay an annual fee for tools in designing ads and social media posts, direct posts to other authors and readers, and a support network of other independent authors. They have been a great asset for me, but there are some out there that are scams who want money to send out tweets about your book to imaginary lists of people. So, beware before you buy into it.

Lastly, don’t be a social media butterfly or wallflower. You need to be aggressive in everything you do. If you aren’t paying attention, responding to comments or retweets, you might lose your audience. Don’t hesitate and be assertive, but always remember. Being a writer is the most important aspect of your job, so don’t stop writing for the sake of social media. You have to write, blog, and post, all at the same time. Multi-tasking is a bitch, but a necessary one. Remember that!

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Mark Piggott is the author of the Forever Avalon book series. Forever Avalon is available for purchase as a paperback/ebook at Amazon. The Dark Tides is available for purchase as a paperback/ebook at Amazon, Barnes and Noble, and iUniverse Publishing. The Outlander War, Book Three of the Forever Avalon series is available from Austin Macauley Publishing.

Shout out for a great tool for independent, self-published authors… Book Brush!

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I want to give a shout-out to a new tool I discovered that helps an independent, self-published author like me to create imagery for advertising and social media posts. I recently discovered Book Brush, an online tool for creating digital ads for books.

According to their website, “Book Brush was created specifically for authors. We offer options for ad sizes that authors need to help you create marketing images with just a few clicks of your mouse. We focused on developing options to help authors create professional-looking images quickly while keeping things simple and easy for authors to use!”

I found the program relatively easy to use and it gives me a variety of options for size, backgrounds, different patterns for your books, text tools and even some stamps for various book-related websites. They’re specifically designed to support authors.

“Book Brush has been custom designed so authors find it easy to use and speedy, too. Because our focus is the author community, you will find features that you need & want! That means, our ad sizes include options for things like BookBub, FaceBook and Amazon ads and our stamp options focus on what authors use to advertise like kindle unlimited, nook and audible to name a few! We developed steps to keep your time spent on image creation to a minimum – you can create your marketing images and get right back to writing!”

The cost of using Book Brush is also relatively low. For $8 per month, you can create as many images as you need to create a campaign. That’s a boon for any self-published author. There are a lot of services out there offering to promote independent authors that can cost anywhere from $30-$50 for a year or even just a few months. Those kind of expenses add up with little to no result.

A lot of times, you are forced to do things on your own. I run my own social media, so being able to design my own versatile posts promoting my books. It gives you the option to use your own art or theirs. Once you use their Custom Creator a few times, you get the hang of it really fast. I’ve used PowerPoint to create my ads before, but this has everything right there, easy to use, and more options for the author. I haven’t tried the video creator yet, but that’s my next step.

Book Brush is a great tool for any independent author looking to establish themselves and find an audience. Be creative, be quirky, but make a statement! I highly recommend you check out Book Brush!

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SKU-000941753

Mark Piggott is the author of the Forever Avalon book series. Forever Avalon is available for purchase as a paperback/ebook at Amazon. The Dark Tides is available for purchase as a paperback/ebook at Amazon, Barnes and Noble, and iUniversepublishing. The Outlander War, Book Three of the Forever Avalon series is coming soon from Austin Macauley Publishing.