How much is too much for an indie author to spend on marketing? Beware of scammers!

One of the major hurdles an indie author must overcome is marketing. As an independent author, you don’t have the “Mad Men” at your beckon call to promote the heck out of your new book release. So, the question remains, how much is too much or is it not enough?

My inbox is filled with offers of marketing opportunities at reasonable prices to thousands of readers. Seems easy enough, but looks can be deceiving. A lot of these sites look the same and offer similar marketing schemes. I can’t say for sure whether or not they’re legitimate, but most of them find their way into my junk mail folder.

Social media is the easiest and cheapest way to garner a simple form of marketing. Ads on Facebook, IG, Twitter (or “X”) and other platforms can help but they still cost for clicks and link follows. And you need followers to monetize your posts. Mind you, there are scammers there too. “Gain 15,000+ followers!” Sorry, but never pay for what people claim is a sure thing. You’re bound to get trapped.

There are some easy ways to market, primarily through social media, but “BookTokkers” are a rising faction on TikTok. They read and review your books, sometimes just by sending them a copy. Others, like some “bookstagrammers” on IG want to be paid for reviews. I have done that initially but not anymore. I don’t mind sending a FREE copy of my book to someone who wants to read and review it, but I won’t pay for reviews. Sometimes, it seems like some of the reviewers are cutting and pasting comments from other reviews, not really reading the book. I don’t mind if a review is good or bad. Feedback helps me grow as an author.

I know that marketing is a subject I’ve talked about frequently, but it really does a number on indie authors. We are constantly taken advantage of by scammers trying to make an easy buck on desperate writers trying to make a name for themselves. I fell for more than one scammer in my 20+ years as an independent author. I am speaking from experience here. Don’t waste your money.

I’ve grown a simple following, a little over 5,000 on some platforms. I know some of those are probably “bots” but its nice to see people joining in the conversation. Mind you, it’s nothing to brag about but I’m still plugging away at it with daily posts and doing book signings, festivals and conventions. I could hire a marketing specialist to really plug away my books but that’s money I don’t have. I’m sure you don’t either.

Check out my Events link to keep track of all my book signing events or, if you can’t make it, head over to Buy My Books link to find the best deals online. You can follow me on all my social media for updates too! Thanks for your continued support!

Mark Piggott is an award-winning independent author of several fantasy/steampunk novels and short stories. A 23-year U.S. Navy veteran, his stories will take you from the shores of eternal Avalon to a dystopian steampunk future and other worlds as he weaves flights of fancy in his tales.

The Forever Avalon fantasy book series—including Forever AvalonThe Dark Tidesand The Outlander War—are available online at Amazon and other booksellers. His fantasy steampunk novel, The Last Magus: A Clockwork Heart, is available through Lulu and other booksellers.

Cross over The River of Souls in a fantasy novella and the steampunk historical fiction, Corsair and the Sky Pirates from Curious Corvid PublishingThe Last Magus: Dragonfire and Steel and The Prometheus Engine: Book Four of the Forever Avalon Series, are coming soon from Curious Corvid. Stay tuned for new fantastic stories from the imagination of Mark Piggott.

Independent authors seem to be a magnet for scams

Do I have sucker written across my face? It seems that way when my email inbox and DMs on many of my social media accounts are full of offers for more followers, better sales, and dazzling artwork. On top of that, I get regular phone calls for book marketing, pitches for Netflix and other streaming services (from the Philippines no less) and discounts on book publishing services.

Since I became a published author, I have found that we (as a community) are subjected to numerous scam artists. They see independent authors as easy pickings for these vultures. From marketing to artwork, beta readers, book publishers and editors, people are trying to make a quick buck on false promises of sales, followers, etc. I spend more time blocking people, reporting spam and junk mail, and cleaning out unnecessary emails to start my day. It’s a nightmare to contend with.

It’s a regular thing on Instagram. Instead of feedback or other comments on my posts, I get “PROMOTE IT ON” messages, pushing me to another marketing scam. Now, I’m getting follows from people with AUTHOR in their name but they promote marketing instead of talking about books. These scammers are changing their methods to make it easier to get at us.

Even artists are being used for scams. I have hired plenty of artists in my time, using their brilliant artwork to help promote my books on social media. I hired an artist to do work for my new book, Corsair and the Sky Pirates. I won’t mention their name because I am currently fighting them for a refund via PayPal Resolution. I asked them to do a drawing based on the images she provided as examples of her art. However, the final result was something akin to a middle school art project. Then, following a reverse Google search on the artwork she provided as “examples” to me, I discovered they belonged to someone else. That’s called fraud. It’s disingenuous and disgusting.

The emails are the worse. My inbox gets clogged with thousands of offers from what seems to be an endless stream of book promotion websites. It’s crazy as to how many different venues are being created on a daily basis to hoodwink independent authors desperate to generate sales. Some are trustworthy and worth it (BookBrush, AllAuthor, and IndieBookVault to name some I am involved with) but not most. It is a constant barrage of offers that’s insane.

I especially hate the phone calls. Someone from overseas with an unusual dialect wants to talk about promoting your book to Netflix producers and yet they don’t know a thing about you or your book. Plus, it’s always a “paid promotion” service, money up front, like Vanity Publishing. Never a good thing to grasp onto, and yet some desperate authors will fall for it.

So listen. If you find yourself being scammed, let the community know. We all need to support each other in stopping these fraudsters from using us to increase the size of their wallet. We have enough struggles with deadlines, writer’s block, editing and writing our stories. We don’t need any further aggravation.

Mark Piggott is an award-winning independent author of several fantasy/steampunk novels and short stories. A 23-year U.S. Navy veteran, his stories will take you from the shores of eternal Avalon to a dystopian steampunk future and other worlds.

The Forever Avalon fantasy book series—including Forever Avalon, The Dark Tides, and The Outlander War—are available online at Amazon and other booksellers. His fantasy steampunk novel, The Last Magus: A Clockwork Heart, is available through Lulu and other booksellers.

Cross over The River of Souls in a fantasy novella and the steampunk historical fiction, Corsair and the Sky Pirates from Curious Corvid PublishingThe Last Magus: Dragonfire and Steel and The Prometheus Engine: Book Four of the Forever Avalon Series, are coming soon. Stay tuned for more new fantastic stories from the imagination of Mark Piggott.