Tag: Pitchfest

The cost of being an independent author adds up

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I think that what has to be the worst aspect of being an independent author is the financial cost associated with it. From paying for an editor, cover artists, publishing, marketing, ARC readers, convention fees, and more, the costs add up quickly. A self-published author with usually spend more than they make in book sales. It’s not an easy proposition for many of us.

Additionally, there is the many other expenses from travel, cost of equipment and software, subscriptions, and more. It can become quite staggering. I think that in the past 12 years, I spent around $15,000 and, four books later, made less than $1,000. I can honestly say that some of these expenses are my fault, mistakes made early by a novice author. I went with “vanity” publishing that cost more than I needed to spend and, in return, got less than expected results. There are so many options for an author to publish with minimal cost. You can publish on numerous publishing websites for FREE, with templates for interiors and covers, with varied success. if you want to up your game, you are going to need to pay for some things to make your book better.

Same goes for marketing. When I started using social media, I got hammered with paid book reviews, social media companies, and other “phishing” expeditions. I learned a lot from those experiences. Even big companies can spam you too. In 2014, I decided to participate in a “Pitchfest” to learn about and then attempt to pitch my novel to movie/television people. I spent about $4K on travel and hotel (it was in NYC) and the event itself. It was an interesting experience but, in the end, nothing came out of it. Not blaming the organizers, I guess I didn’t sell it well enough, but it was still an expense that fell flat.

This seems to be a recurring theme amongst self-published authors. I talked to a few recently at the Fredericksburg Independent Book Festival. One author was focused on just his books, working with a broken canopy and no real promotional materials. And here I was, with a brand new canopy I just bought and a couple hundred dollars worth of bookmarks, stickers and posters. It was my first festival and I went overboard. Now, in the end, I sold more books at this one event than I ever did before. It was the first positive book signing/event I participated in my 12 years of doing this. I would normally sell from 1-5 books, but this was extraordinary.

After my success at that event, I bought an additional placard with a tripod to give a big “spotlight” on my books. Add to that, the additional copies of my books I bought to add to my inventory. Yes, the money I made went right back into my next event. That seems to be the infinite cycle for self-published, independent authors. As much as it can be a financial pain in the wallet, the old adage “you have to spend money to make money” comes into mind. No, I don’t mean going deep, deep into debt, but there is a cost associated with everything you need as an up and coming author.

Granted, I’m not doing this to me a multi-millionaire . . . No really, I’m not. I love telling stories, I love writing stories, so sharing them is the most logical thing to do. Would I like to do this as a full-time job and spend my days writing instead of working from my office, absolutely. Who wouldn’t? For now, this is what works for me. I know that going to events like comic-cons, book festivals, and craft fairs will help build up my readers.

You have to be prepared for the cost if you have the desire to take a stab as an author, but time and money are not on your side. It is the desire to fight through for the chance, just a chance, at being a successful author.

NOTE TO READERS: Do I consider book sales = money = success? No . . . To me, book sales = people who’ve read my books. That makes me feel good as an author. The money helps me write more books, that’s all!

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Mark Piggott is an independent author of the Forever Avalon fantasy book series and other fantasy/steampunk novels and short stories. Forever Avalon is available for purchase as a paperback/ebook at Amazon and as an audiobook from Audible and iTunes. The Dark Tides: Book 2 of the Forever Avalon Series is available for purchase as a paperback/ebook from iUniverse Publishing and at Amazon, and other booksellers. The Outlander War, Book Three of the Forever Avalon series is available for purchase as a paperback/ebook from Austin Macauley Publishing, and at Amazon and other booksellers. His latest fantasy novel, The Last Magus: A Clockwork Heart is available through Lulu and other booksellers.

Get ready for the steampunk historical fiction, Corsair and the Sky Pirates, coming soon from Revolutionary Press; and The River of Souls novella, coming soon from Curious Corvid Publishing. The Prometheus Engine: Book 4 of the Forever Avalon Series and The Last Magus: Dragonfire and Steel are future installments of my current fantasy book series, coming soon.

What I learned at Pitchfest “book-to-movie” 2015 in New York City

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I had the honor of attending Pitchfest this past weekend in New York City. Pitchfest was a book-to-screen seminar where independent, self-published authors like myself were taught how to turn our novels into a two minute pitch and then pitch that idea to studio/production representatives from movies and television.

The event was hosted by Author Solutions, a company that provides services to self-published authors. They saw a need in Hollywood for the myriad of ideas from independent authors that was virtually unknown to them. That’s why they put together their first Pitchfest. Since then, they’ve done these bi-annually to get authors that two minute chance to sell their book idea to the silver screen.

With the expanding television audiences emerging from small, online production companies associated with Netflix, Hulu and Amazon, the need for new ideas is paramount. The guest speaker, Bob Kosberg, is known as the “King of the Pitch” and he was an honor to learn the business from him.

One of the most influential quotes he told us was by former Disney CEO, Jeffrey Katzenberg. “I the dizzying world of movie making, there is one fundamental concept … The idea is King!” That said, everyone has an idea or concept, but making it into a compelling story is what makes the pitch.

You start off with the set-up, putting your ideas to a particular genre, comparing it to other stories out there, like “this is Alice in Wonderland but set on Mars.” Then you go into the inciting action, what gets the ball rolling in your story, followed by an introduction of your main character. Here is where you being to really sell the idea.

Lastly, you have to lay out what’s at stake and then resolve the plot. All of this I two minutes, and they do mean two minutes.

We were put in what can only be described as “speed dating” as we walked into a room with several tables with one-to-two reps per table. One we sat down, the two minutes began and you started your pitch. At two minutes, the buzzer sounded and you shifted to the next table on the right. You had maybe a couple of seconds to finish your last few words, but then it was on to the next. You got up and shifted to the right, starting your pitch all over again to another pair of reps. This process continued until you end right back where you started from.

By the fourth pitch, my mouth was so dry I could barely speak, but I pushed on until I was done. It took less that 15 minutes but I made all my pitches. I’ll find out in a few weeks whether or not any of the reps want a copy of my book, then it’s really a waiting game from there.

As Keith Ogorek, Author Solutions Senior VP for Marketing, explained that the process was not a quick one. If a production company wants to option a story, they’ll pay an author between $500-$1500 to reserve the rights for a year to 18 months while they start developing the concept. Authors can offer to help by writing the screenplay or just wait until the project fully develops. It can take anywhere from 3-5 years or more for a project to culminate in a finished movie or television show.

A great example he gave was the novel Still Alice by Lisa Genova. It was self-published in 2006 through iUniverse. It was opted for the screen and was finally released in 2014 starring Julianne Moore (Hunger Games movies, Hannibal, Jurassic Park 2: The Lost World) for which she won the Academy Award for Best Actress.

I had a blast learning so much about the movie business, but more importantly, how to condense my novels in the Forever Avalon series into a two minute pitch. Why two minutes? It’s the average time spent in an elevator. So if you walk in an elevator with Steven Spielberg, you have your pitch ready to go. After all, it only takes one idea to make movie magic.

Forever Avalon is available for purchase at Amazon and Barnes and Noble. The Dark Tides is now available for purchase at Amazon, Barnes and Noble and iUniverse.