
Independent authors are just that, INDEPENDENT! We don’t have a publisher, marketing team, agent or publicist working for us to sell our book. They have to rely on friends, family, and word of mouth. In this day and age, that means social media.
According to Statista, 70% of the U.S. population has at least one social media profile. By 2018, the number of worldwide social media users is expected to reach about 2.5 billion people. With so many consumers using social media every day, this presents a great opportunity for independent authors to reach their online audience.
Social media platforms offer a fun and creative platform to promote you book through videos, GIFs, and creative JPEGs for a broad audience. In fact, according to MarketingSherpa, 95% of online adults ages 18 to 34 are likely to follow a brand on social media. However, when users engage with their social media profiles, it is because they find the content and information valuable. Whether they are looking for deals, enjoy entertaining content, or just want to learn more about a certain brand, social media users are open to engaging on social media channels.
That’s where independent authors can find their niche in marketing their novels. Your social media profiles provide yet another way to get more inbound traffic to your website. This makes marketing through social media an excellent strategy to complement your search engine optimization efforts. Each piece of content that you post to your social media profiles is another opportunity to bring new visitors to your site.
There are different platforms that can provide access for a variety of users. Facebook is one of the best social media platforms, with nearly two million monthly active users. Facebook is the world’s largest social media platform with the most diverse audience. When it comes to age, users of all ages are logging onto Facebook, with the largest demographic being those ages 25-to-34. Owned by Facebook, Instagram is another popular channel that promises to be one of the best social media platforms for small business and entrepreneurs. Instagram has more than 700 million active users who log onto the app to enjoy photos and video posts from their friends, family, celebrities, and yes, even certain brands. In fact, according to BrandWatch, 50% of users follow brands on Instagram.
With an average of about 328 million active Twitter users worldwide, this channel is yet another one of the best social media platforms for your 2018 social media marketing strategy. As one of the top 10 websites in the United States, Twitter is the go-to place for the latest news and trends on a variety of topics. The audience on Twitter also tends to be a bit younger with 36% of users between the ages of 18 to 29. Then there’s YouTube. Founded in 2005 and acquired by Google in late 2006, YouTube has quickly become the second largest search engine in the world, right behind Google. What’s more is that YouTube users are watching a billion hours of video each day and generating just as many views. This makes YouTube an excellent channel for reaching and engaging target consumers by creating and publishing compelling video content.
I have one other recommendation for you. If you plan to cross multiple social media platforms with your posts, I would suggest checking out Hootsuite. With this online program, you can put one post on all your social media platforms simultaneously. It also allows you to plan out your posts days in advance. You can find more, in depth information on the best social media platforms for brand marketing at Lyfe Marketing Blog.
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Mark Piggott is the author of the Forever Avalon book series. Forever Avalon is available for purchase as a paperback/ebook at Amazon. The Dark Tides is available for purchase as a paperback/ebook at Amazon, Barnes and Noble, and iUniverse publishing. The Outlander War, Book Three of the Forever Avalon series is coming soon from Austin Macauley Publishing.

Most of us get things stuck in their head, from time-to-time. After watching the new Aladdin trailer the other night, for some odd reason the “Prince Ali” song was rolling around in my head the next morning. I couldn’t get rid of it, not even in the shower (which is another whole level of embarrassing) until I put my headphones on, started the Guardians of the Galaxy, Vol. 2, soundtrack and got on the metro.
Another great example is Star Wars. Now, there have been hits and misses with the franchise since the end of Return of the Jedi. The animated series have been top notch, the Rogue One prequel was OUT OF BOUNDS! However, they have not found the original magic from these successes in later projects. The Force Awakens was good, The Last Jedi not so much. Solo was, in my opinion, better than I expected it to be, but it had too many plot holes. I am looking forward to the Mandalorian Netflix series as well as future releases after Episode 9 (which I am patiently holding my breath for) because they will be original movies separate from the Skywalker saga. That’s where they need to go. We don’t need a reboot of the same characters with new actors, but rather, let’s go to another part of the vast universe.
“Stephanie Drake and her three children were glad to be alive after a sudden storm slammed their boat onto an uncharted island, but it’s not where they think. They found themselves in another world, frozen in time. For more than 3,000 years, the magical island of Avalon remained hidden from the outside world. It was a place of eternal magic, where the descendants of King Arthur ruled over a land filled with magical creatures, wizards, Elves, Dwarves and dragons. On Avalon, Stephanie and her children were being hunted by bounty hunters, thieves and brigands. They found themselves caught in a power struggle between Lord Kraven Darkholm, a powerful wizard descended from the sorceress Morgana le Fay, and Lord Bryan MoonDrake, the Gil-Gamesh of Avalon. The people of this magical isle have been protected for centuries by the Gil-Gamesh, a descendant of Sir Percival Peredyr, the last Knight of the Round Table. But who is Lord MoonDrake and how does he know so much about Stephanie and her children? Now, it’s a race against time as the Gil-Gamesh must protect these Outlanders—as they are called—and get them home to the outside world. All the while, Kraven Darkholm continued his schemes against the people of Avalon, vying to achieve his ultimate goal of becoming ruler of this enchanted island.”



For me, these late night D&D sessions fueled an already active imagination. Combine that with missing your wife and newborn baby daughter and it can lead to some rather strange dreams. During my first deployment, I started having a recurring dream of being with my wife and daughter on an island of fantasy and magic, lost in time and space. That dream evolved and grew with each of my deployments and subsequent birth of my other children.

