Tag: social media

Writers beware! Social media will not let you write!

2 Comments

It’s safe to say that, in this world of perpetual quarantine, we have become a society “social media” parasites. We are living vicariously through our Twitter, Facebook, Instagram. Twitch, Zoom, and more. It is the only way we are communicating, coming together, and sharing ideas.

For writers, especially independent authors like me, social media is our bread and butter when it comes to marketing. I work at least 20 hours a week on social media, between designing posts and imagery to scheduling them, responding to queries, etc. When you’re working a full time job, that doesn’t leave a lot of time for eating, sleeping, or writing for that matter.

Plus, there is the draw, the allure, of social media. Between crazy cat videos, cute puppy videos, TikTok girls, creative artwork, and inspirational quotes, there is a constant draw into the world of social media. It’s part of the constant distraction of the internet, the kryptonite of authors. We want to sit and write, but the flow is interrupted. 

“If your content isn’t driving conversation, you’re doing it wrong.” –Dan Roth, LinkedIn’s executive editor

Social media is a necessary tool for today’s authors. Through it, you can collaborate with other authors, find new readers, and promote your latest novel. It’s how we “IndieAuthors” find our niche in the book world. It’s the cheapest form of marketing an author can do. I can design a post and then use that same post for Facebook or Instagram as an ad. It’s an easy way to carry over from one form of advertising to another.  I can spend $100 a month in Facebook and Instagram ads that reaches nearly 30,000 people. That’s money well spent, but only if it turns into books purchased or downloaded.

“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage, real-life MadMen inspiration

The other problem is that there are so many “one-off” author support sites for independent authors like me. I belong to a couple of different sites, allauthor.com and bookbrush.com, that I pay an annual fee for tools in designing ads and social media posts, direct posts to other authors and readers, and a support network of other independent authors. They have been a great asset for me, but there are some out there that are scams who want money to send out tweets about your book to imaginary lists of people. So, beware before you buy into it.

Lastly, don’t be a social media butterfly or wallflower. You need to be aggressive in everything you do. If you aren’t paying attention, responding to comments or retweets, you might lose your audience. Don’t hesitate and be assertive, but always remember. Being a writer is the most important aspect of your job, so don’t stop writing for the sake of social media. You have to write, blog, and post, all at the same time. Multi-tasking is a bitch, but a necessary one. Remember that!

# # #

SKU-000941753

Mark Piggott is the author of the Forever Avalon book series. Forever Avalon is available for purchase as a paperback/ebook at Amazon. The Dark Tides is available for purchase as a paperback/ebook at Amazon, Barnes and Noble, and iUniverse Publishing. The Outlander War, Book Three of the Forever Avalon series is available from Austin Macauley Publishing.

Now that your book is published, it’s time to market the Hell out of it

Leave a comment

The Outlander War: Book 3 of the Forever Avalon seriesI was happy to announce last week that my third novel, THE OUTLANDER WAR, is being published on 28 February 2020. Now comes the next daunting task… MARKETING! For an Independent Author, marketing is a dirty word. Why? Because, unlike authors signed to big publishing houses, we have to do it all ourselves.

From getting copies of your books for sale, paying for a booth for book signing events and festivals, buying marketing merchandise (i.e. bookmarks, flyers, banners, etc.) and sending out press releases to entice local media. It’s a daunting task, especially for someone working a full-time job while trying to become a full-time author. It can be exhausting.

To begin with, I already run my own social media on three platforms (Facebook, Instagram, and Twitter) as well as this blog on WordPress. Thanks to a great FREE online and app, Hootsuite, I can easily schedule my posts. I try to plan for two a day, a week at a time, and then add additional posts as I need to. I try to include meaningful quotes from books, authors, anime and other media that interests me as well as the occasional writer’s meme. In addition, I push out images, reviews, and promotions for my books, in the hopes that people will buy it, read it, and review it.

I’ve been told, across more than one website, that you need reviews to build your presence, especially on Amazon, to gain more visibility. However, reviews cost (in some cases) and again, you’re spending money you haven’t even earned yet. I try to offer other authors a book exchange or a review for a review. It’s how we Independent Authors use our network to help each other. However, the unfortunate reality for most Independent Authors is that you spend more money than you make.

I spent close to $10,000 on a marketing campaign and attending a Hollywood marketing seminar during the release of my second book, The Dark Tides. I thought this would be my chance for a breakthrough so I spent the money. Unfortunately, it didn’t pay out. On top of that, there is a lot of scams out there trying to take advantage of desperate authors. I can’t tell you how many phone calls and emails I received about getting my book as a Netflix show, placed in international book fairs, etc. It’s mind blowing the corruption we face, just trying to make a name for ourselves.

I’ve already signed up for the Gaitherburg Book Festival, on Saturday, May 16, from 10am-6pm, at Bohrer Park, 506 S. Frederick Avenue, Gaithersburg, Maryland. I’ll be selling signed copies of all three of my books. It’s free and open to the public. If you’re in the Washington, DC, area, I hope you’ll come out and support me.

I am an author and I’m going to continue to write and publish my books. I may not be the next Stephen King or J.K. Rowling, but I will continue to try and find my niche, even though it’ll cost me more than I make in return. That’s the price of being a writer.

# # #

SKU-000941753

Mark Piggott is the author of the Forever Avalon book series. Forever Avalon is available for purchase as a paperback/ebook at Amazon. The Dark Tides is available for purchase as a paperback/ebook at Amazon, Barnes and Noble, and iUniverse Publishing. The Outlander War, Book Three of the Forever Avalon series will be released on 28 February 2020 from Austin Macauley Publishing.

Violence in media… Escapism or instigator?

Leave a comment

I never try to get political in my blog, nor in my own novels, as I think it alienates people who might enjoy my stories. That said, I need to say something about the violent mass shootings this past weekend. A lot has been said about gun control, mental health, violent video games, social media inciting violence, etc. I think there’s a lot of good points on both sides of the issue. I just wanted to take the time to put my own thoughts down, as someone who plays video games, watches violent movies, and writes stories filled with intense battles.

First and foremost, I want to send my thoughts and prayers to all those impacted by the mass shootings this past weekend. I know that’s not politically correct, but I really don’t care. People affected by tragedy need to be comforted at times like this and offering my sincere condolences is all I can do.

I grew up in a time where mass killings were far and few in between. Although the frequency has ramped up as of late, I can’t blame guns. Guns are just the tool. In my opinion, evil will always find a way. Look at London. They have strict gun laws, so instead, people use knives to commit murder. It’s not the weapon, its the person behind the weapon. Yes, we need better background checks and open communication between law enforcement and mental health professionals to keep these weapons out of the hands of unstable individuals.

As for the argument that violent video games are to blame, sorry but no. In my day, they blamed Dungeons and Dragons for poisoning kids minds when one went cuckoo and killed his friends thinking they were goblins. Video games are just another medium being attacked. Remember, they said the same thing about rock n’ roll music, comic books, certain movies and TV shows, even authors like J.K. Rowling and Kurt Vonnegut were co soldered a bad influence. It’s not the medium, it’s parenting. If parents take the time to talk with their kids and work with them when it comes to media like video games, you can create a better environment for them.

When my son was little, I limited how much time he could play on his video game system and what games he could play. If he wanted to play a rated “M” game, I would play it first to see if it was something he could play. I limited him to fantasy violence. He didn’t play Grand Theft Auto until he was a senior in high school. I just didn’t see a game like that as being productive for a young mind (my opinion).

Social media does play a part. I think social media is being abused by people to incite violence and lash out because they can do it from behind a keyboard. They think it makes them anonymous and, in some cases, invincible; but they soon find out that there can be repercussions. People are losing their jobs and anonymity through violent social media posts. We need better regulatory constraints on these social media companies to make social media more secure, and so that people think about what they type before they click send.

In any case, it’s not the medium that causes these violent acts. Whether its books, movies or video games, these are vehicles of escape. I play video games, watch anime, and write fantasy stories to escape from the doldrums of every day life. I don’t do this to act out violent tendencies that I have dormant inside me. Granted, there are some who do, but as long as they don’t hurt anyone else or themselves, then it’s fine. The key here is individual responsibility.

That’s why we have to look at the individual. We are so focused on other things (i.e. guns, video games, etc.) that we ignore individual responsibility. When did we stop blaming the person for the crime? Yes, mental health does play a part but its not an excuse in every case. Evil is evil and we need to recognize it. Did we excuse Ted Bundy or John Wayne Gacy for what they did? There comes a time when you have to see if that person lacks morality or remorse for what they did, and if so, they deserve the punishment they get.

There are so many opinions on this matter. What’s important is that all voices be heard and we come together to make informed decisions. LEAVE POLITICS OUT OF IT! I don’t want to see politicians blaming one another or fund raising off these tragedies. That’s a slap in the face to the victims and their families. Set the bullshit aside and work together to make people feel safer when they go into a Wal-Mart, school, or night club. It’s the only thing that matters.

###

SKU-000941753

Mark Piggott is the author of the Forever Avalon book series. Forever Avalon is available for purchase as a paperback/ebook at Amazon. The Dark Tides is available for purchase as a paperback/ebook at Amazon, Barnes and Noble, and iUniversepublishing. The Outlander War, Book Three of the Forever Avalon series is coming soon from Austin Macauley Publishing.

Social media is the easiest, and cheapest, marketing tool for Independent Authors

Leave a comment

marketing through social media

Independent authors are just that, INDEPENDENT! We don’t have a publisher, marketing team, agent or publicist working for us to sell our book. They have to rely on friends, family, and word of mouth. In this day and age, that means social media.

According to Statista, 70% of the U.S. population has at least one social media profile. By 2018, the number of worldwide social media users is expected to reach about 2.5 billion people. With so many consumers using social media every day, this presents a great opportunity for independent authors to reach their online audience.

Social media platforms offer a fun and creative platform to promote you book through videos, GIFs, and creative JPEGs for a broad audience. In fact, according to MarketingSherpa, 95% of online adults ages 18 to 34 are likely to follow a brand on social media. However, when users engage with their social media profiles, it is because they find the content and information valuable. Whether they are looking for deals, enjoy entertaining content, or just want to learn more about a certain brand, social media users are open to engaging on social media channels.

That’s where independent authors can find their niche in marketing their novels. Your social media profiles provide yet another way to get more inbound traffic to your website. This makes marketing through social media an excellent strategy to complement your search engine optimization efforts. Each piece of content that you post to your social media profiles is another opportunity to bring new visitors to your site.

There are different platforms that can provide access for a variety of users. Facebook is one of the best social media platforms, with nearly two million monthly active users. Facebook is the world’s largest social media platform with the most diverse audience. When it comes to age, users of all ages are logging onto Facebook, with the largest demographic being those ages 25-to-34. Owned by Facebook, Instagram is another popular channel that promises to be one of the best social media platforms for small business and entrepreneurs. Instagram has more than 700 million active users who log onto the app to enjoy photos and video posts from their friends, family, celebrities, and yes, even certain brands. In fact, according to BrandWatch, 50% of users follow brands on Instagram.

With an average of about 328 million active Twitter users worldwide, this channel is yet another one of the best social media platforms for your 2018 social media marketing strategy. As one of the top 10 websites in the United States, Twitter is the go-to place for the latest news and trends on a variety of topics. The audience on Twitter also tends to be a bit younger with 36% of users between the ages of 18 to 29. Then there’s YouTube. Founded in 2005 and acquired by Google in late 2006, YouTube has quickly become the second largest search engine in the world, right behind Google. What’s more is that YouTube users are watching a billion hours of video each day and generating just as many views. This makes YouTube an excellent channel for reaching and engaging target consumers by creating and publishing compelling video content.

I have one other recommendation for you. If you plan to cross multiple social media platforms with your posts, I would suggest checking out Hootsuite. With this online program, you can put one post on all your social media platforms simultaneously. It also allows you to plan out your posts days in advance. You can find more, in depth information on the best social media platforms for brand marketing at Lyfe Marketing Blog.

###

SKU-000941753

Mark Piggott is the author of the Forever Avalon book series. Forever Avalon is available for purchase as a paperback/ebook at Amazon. The Dark Tides is available for purchase as a paperback/ebook at Amazon, Barnes and Noble, and iUniverse publishing. The Outlander War, Book Three of the Forever Avalon series is coming soon from Austin Macauley Publishing.

Fahrenheit 451 remake speaks of social influences changing from books to social media

Leave a comment

Related image

I recently watched the remake of the Ray Bradbury classic “Fahrenheit 451” and, unlike some remakes, this one was spot on. It was updated to reflect the influence of social media and the control it has on society today. It still paid homage to the original, including the original movie, while bringing it into the modern world.

The casting of Michael B. Jordan and Michael Shannon was brilliant. They were a perfect foil for the other, each one with their own demons and secrets. I loved how Shannon (as Beatty) spends his nights at home, writing down his own thoughts on tissue paper with an illegal pen, burning them at dawn. At the same time, Jordan’s Montag kept a collection of relics including a Blockbuster videotape of the movie “Taxi Driver” in his bathroom vent.

All under the watchful eye of Yuixi, a futuristic version of Alexa which scares the Hell out of me. The movie talks about the influence of social media, bringing back memories of Mark Zuckerberg and his testimony about Facebook controlling what people see. Everything they do is broadcast live with emoji’s littering the screen from the millions of viewers. The movie showed us the future we are heading to in our social media driven world.

Then there’s the books. I found it interesting that the only three books available to people is the Holy Bible, Moby Dick, and To The Lighthouse. The rest? As the firemen teach the little kids… Burn them! It’s sad to see all the classics burn like this. It’s a testament to the staying power of literature that’s represented in these books. That’s why I love this book, this movie, this story… Ray Bradbury wrote a classic that stands the test of time.

The ending may have changed in this newest adaptation, but the story stayed true. When you erase literature, you erase history. Beatty talked about this when he showed Montag a copy of Huck Finn, how it offended black people so they burned it, erased it. That’s the bigger meaning of this story. You may not like what was written before, but you can’t erase it completely. To do that would wipe away the history as to why it was written and lessons we can learn from it.

Image result for fahrenheit 451 movieFahrenheit 451 remains to be a classic, in any form. It should be a required read for every child in school today just for the fact that it will show them the right way and the wrong way when it comes to books and history. We have to teach them the right way, otherwise the story Fahrenheit 451 will go from being a fantasy to being a reality. Remember that next time you toss a book aside.

###

51nd6H6sATL._SY344_BO1,204,203,200_SKU-000941753Mark Piggott is the author of the Forever Avalon book series. Forever Avalon is available for purchase as a book/ebook at Amazon. The Dark Tides is available for purchase as a book/ebook at Amazon, Barnes and Noble, and iUniverse publishing. The Outlander War, Book Three of the Forever Avalon series is coming soon.

Social Media is the devil’s playground for Independent Authors

5 Comments

social-media-marketing-imageI wasn’t sure where I wanted to go with this week’s blog, but then, after spending precious time checking my Forever Avalon Facebook and Twitter accounts, it dawned on me. Social media has become the last refuge for independent, self-published authors.

I can’t tell you how many hours a week I put into creating posts, sharing posts, “liking” and “following” other authors, It’s a shared responsibility within our community to support each other and sometimes, the reality is, it’s all we’ve got. We are passionate about our work and we want to share it with anyone who’ll listen. So we post it on every social media website available.

Unfortunately, it takes up a lot of our time. I am currently unemployed, so between job hunting, I am writing and editing the next chapter of my series as well as keeping my friends and followers up-to-date and interested through various social media platforms. I must spend at least 4-5 hours a day on social media alone whether I’m on my computer, iPad or smart phone. It’s a constant barrage of messages, likes comments.

There are also tons of websites professing throngs of followers (for the right price) for independent authors. Now don’t get me wrong, I’m not knocking them. I have paid for a few of their services this past year. You just have to be careful who you’re signing up with. Like all facets of self-publishing, social media marketing costs money. You have to pick the right investment that will suit your needs as an author.

I try to take a practical approach when preparing my social media discourse. I write fantasy/science fiction genre so I try to focus my posts on that, from inspirational quotes to interesting articles and, of course, other authors in my network. Additionally, I like to throw in a weekly plug for my books.

This is the day-to-day social media life of an independent author. It’s not as glamorous as some celebrities or social media icons, but it’s how we get by. I was ecstatic when I broke 2,000 followers on Twitter. I’m still waiting to broach the 500 mark on Facebook. It’s a tough row to hoe, especially the wait for that one post to garner multiple likes, shares, hearts, and retweets.

To many reading this, it’s a reflection of the day-to-day doldrums of keeping your social media current and up-to-date. My Monday mornings are spent writing this blog, creating a week’s worth of social media posts via Hootsuite. (FYI, if you’re not using it, you better be! Hootsuite is a Godsend for independent authors, and Google too!)

The key is consistency. You have to keep it current, relevant and focused on yourself and your genre and your day-to-day practices as an independent author. Try to avoid controversial subjects. I like to follow the same rule I follow when I’m in a bar, pub or tavern. Avoid subjects like religion, politics and sex (unless that is your genre of choice) as it is a hotbed in our current “PC” climate of today.

Just remember, this will be a slow and steady process gaining followers and friends through social media. I liken it to the “Tortoise and the Hare” story, slow and steady wins the race.

***

51nd6H6sATL._SY344_BO1,204,203,200_SKU-000941753Forever Avalon is available for purchase at Amazon and Barnes and Noble. The Dark Tides is available for purchase at Amazon, Barnes and Noble and iUniverse.