Tag: book festival

The cost of being an independent author adds up

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I think that what has to be the worst aspect of being an independent author is the financial cost associated with it. From paying for an editor, cover artists, publishing, marketing, ARC readers, convention fees, and more, the costs add up quickly. A self-published author with usually spend more than they make in book sales. It’s not an easy proposition for many of us.

Additionally, there is the many other expenses from travel, cost of equipment and software, subscriptions, and more. It can become quite staggering. I think that in the past 12 years, I spent around $15,000 and, four books later, made less than $1,000. I can honestly say that some of these expenses are my fault, mistakes made early by a novice author. I went with “vanity” publishing that cost more than I needed to spend and, in return, got less than expected results. There are so many options for an author to publish with minimal cost. You can publish on numerous publishing websites for FREE, with templates for interiors and covers, with varied success. if you want to up your game, you are going to need to pay for some things to make your book better.

Same goes for marketing. When I started using social media, I got hammered with paid book reviews, social media companies, and other “phishing” expeditions. I learned a lot from those experiences. Even big companies can spam you too. In 2014, I decided to participate in a “Pitchfest” to learn about and then attempt to pitch my novel to movie/television people. I spent about $4K on travel and hotel (it was in NYC) and the event itself. It was an interesting experience but, in the end, nothing came out of it. Not blaming the organizers, I guess I didn’t sell it well enough, but it was still an expense that fell flat.

This seems to be a recurring theme amongst self-published authors. I talked to a few recently at the Fredericksburg Independent Book Festival. One author was focused on just his books, working with a broken canopy and no real promotional materials. And here I was, with a brand new canopy I just bought and a couple hundred dollars worth of bookmarks, stickers and posters. It was my first festival and I went overboard. Now, in the end, I sold more books at this one event than I ever did before. It was the first positive book signing/event I participated in my 12 years of doing this. I would normally sell from 1-5 books, but this was extraordinary.

After my success at that event, I bought an additional placard with a tripod to give a big “spotlight” on my books. Add to that, the additional copies of my books I bought to add to my inventory. Yes, the money I made went right back into my next event. That seems to be the infinite cycle for self-published, independent authors. As much as it can be a financial pain in the wallet, the old adage “you have to spend money to make money” comes into mind. No, I don’t mean going deep, deep into debt, but there is a cost associated with everything you need as an up and coming author.

Granted, I’m not doing this to me a multi-millionaire . . . No really, I’m not. I love telling stories, I love writing stories, so sharing them is the most logical thing to do. Would I like to do this as a full-time job and spend my days writing instead of working from my office, absolutely. Who wouldn’t? For now, this is what works for me. I know that going to events like comic-cons, book festivals, and craft fairs will help build up my readers.

You have to be prepared for the cost if you have the desire to take a stab as an author, but time and money are not on your side. It is the desire to fight through for the chance, just a chance, at being a successful author.

NOTE TO READERS: Do I consider book sales = money = success? No . . . To me, book sales = people who’ve read my books. That makes me feel good as an author. The money helps me write more books, that’s all!

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Mark Piggott is an independent author of the Forever Avalon fantasy book series and other fantasy/steampunk novels and short stories. Forever Avalon is available for purchase as a paperback/ebook at Amazon and as an audiobook from Audible and iTunes. The Dark Tides: Book 2 of the Forever Avalon Series is available for purchase as a paperback/ebook from iUniverse Publishing and at Amazon, and other booksellers. The Outlander War, Book Three of the Forever Avalon series is available for purchase as a paperback/ebook from Austin Macauley Publishing, and at Amazon and other booksellers. His latest fantasy novel, The Last Magus: A Clockwork Heart is available through Lulu and other booksellers.

Get ready for the steampunk historical fiction, Corsair and the Sky Pirates, coming soon from Revolutionary Press; and The River of Souls novella, coming soon from Curious Corvid Publishing. The Prometheus Engine: Book 4 of the Forever Avalon Series and The Last Magus: Dragonfire and Steel are future installments of my current fantasy book series, coming soon.

Follow jenniereads.com for great book reviews, like the one for The Last Magus: A Clockwork Heart

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I am from a small town in northern New Jersey called Phillipsburg. Our little town sits on the shores of the Delaware River, right across from Easton, Pennsylvania, and the Lehigh Valley. Our claim to fame is our high school football team, always ranked top in the state of New Jersey (“I bleed garnet and gray!”) and our high school football rivalry with our neighbor across the river in Easton High School. That rivalry has been going on since 1905 and we fight it out on the gridiron every Thanksgiving. It’s a Stateliner tradition!

I have a good friend from Phillipsburg, Jennie Rosenblum, who is an online book reviewer (jenniereads.com) and she has been a wonderful supporter in my literary career as an independent author. Jennie gives comprehensive and honest book reviews of a variety of genres. If you’re looking for a good book to read, check out Jennie’s blog and I know you’ll find a something worth your while.

Add to that list my latest fantasy novel, The Last Magus: A Clockwork Heart. Jennie surprised me this past week when she posted her review. You can read her entire review HERE, but this is the highlight for me . . .

“Magic, Fantasy, and Steampunk all rolled into one very enjoyable adventure story.  I have read other books by this author and he always pulls me in with incredible covers and beautifully laid out interiors of his books.  When an author takes this much care, I’m already into the story before the first line.  Oh, did I also mention that the main character has lost all memory of who he is or what his life was before we see him on that very first page?”

Jennie Rosenblum, jenniereads.com

Plan to visit the Fredericksburg Independent Book Festival and West Virginia Book Festival in October

I have two upcoming events to mention here! I will be signing and selling my novels at the Fredericksburg Independent Book Festival on Saturday, October 2, from 10am to 4pm at Riverfront Park on Sophia Street in historic Fredericksburg, Virginia. This is my first book festival EVER so I’m looking forward to attending!

Their mission is to provide a venue for local authors, graphic novelists, publishers, book artists to market their work, and to foster an interest in reading, writing, and literature. By bringing writers and readers together to promote indie authors and creators in the community to inspire the next generation of writers. Visit fredbookfest.com for more information.

UPDATE: The 2021 West Virginia Book Festival has been cancelled, at least for in-person events. Due to COVID concerns, the festival is now virtual so I will not be attending. The pain of COVID for independent authors continues…

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Mark Piggott is an independent author of the Forever Avalon fantasy book series and other fantasy novels and short stories. Forever Avalon is available for purchase as a paperback/ebook at Amazon and as an audiobook from Audible and iTunes. The Dark Tides: Book 2 of the Forever Avalon Series is available for purchase as a paperback/ebook from iUniverse Publishing and at Amazon, and other booksellers. The Outlander War, Book Three of the Forever Avalon series is available for purchase as a paperback/ebook from Austin Macauley Publishing, and at Amazon and other booksellers. His latest fantasy novel, The Last Magus: A Clockwork Heart is available through Lulu and other booksellers. Get ready for The Prometheus Engine: Book 4 of the Forever Avalon Series, coming soon, and the steampunk historical fiction, Corsair and the Sky Pirates.

Now that your book is published, it’s time to market the Hell out of it

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The Outlander War: Book 3 of the Forever Avalon seriesI was happy to announce last week that my third novel, THE OUTLANDER WAR, is being published on 28 February 2020. Now comes the next daunting task… MARKETING! For an Independent Author, marketing is a dirty word. Why? Because, unlike authors signed to big publishing houses, we have to do it all ourselves.

From getting copies of your books for sale, paying for a booth for book signing events and festivals, buying marketing merchandise (i.e. bookmarks, flyers, banners, etc.) and sending out press releases to entice local media. It’s a daunting task, especially for someone working a full-time job while trying to become a full-time author. It can be exhausting.

To begin with, I already run my own social media on three platforms (Facebook, Instagram, and Twitter) as well as this blog on WordPress. Thanks to a great FREE online and app, Hootsuite, I can easily schedule my posts. I try to plan for two a day, a week at a time, and then add additional posts as I need to. I try to include meaningful quotes from books, authors, anime and other media that interests me as well as the occasional writer’s meme. In addition, I push out images, reviews, and promotions for my books, in the hopes that people will buy it, read it, and review it.

I’ve been told, across more than one website, that you need reviews to build your presence, especially on Amazon, to gain more visibility. However, reviews cost (in some cases) and again, you’re spending money you haven’t even earned yet. I try to offer other authors a book exchange or a review for a review. It’s how we Independent Authors use our network to help each other. However, the unfortunate reality for most Independent Authors is that you spend more money than you make.

I spent close to $10,000 on a marketing campaign and attending a Hollywood marketing seminar during the release of my second book, The Dark Tides. I thought this would be my chance for a breakthrough so I spent the money. Unfortunately, it didn’t pay out. On top of that, there is a lot of scams out there trying to take advantage of desperate authors. I can’t tell you how many phone calls and emails I received about getting my book as a Netflix show, placed in international book fairs, etc. It’s mind blowing the corruption we face, just trying to make a name for ourselves.

I’ve already signed up for the Gaitherburg Book Festival, on Saturday, May 16, from 10am-6pm, at Bohrer Park, 506 S. Frederick Avenue, Gaithersburg, Maryland. I’ll be selling signed copies of all three of my books. It’s free and open to the public. If you’re in the Washington, DC, area, I hope you’ll come out and support me.

I am an author and I’m going to continue to write and publish my books. I may not be the next Stephen King or J.K. Rowling, but I will continue to try and find my niche, even though it’ll cost me more than I make in return. That’s the price of being a writer.

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Mark Piggott is the author of the Forever Avalon book series. Forever Avalon is available for purchase as a paperback/ebook at Amazon. The Dark Tides is available for purchase as a paperback/ebook at Amazon, Barnes and Noble, and iUniverse Publishing. The Outlander War, Book Three of the Forever Avalon series will be released on 28 February 2020 from Austin Macauley Publishing.